Would you like a quick answer? Here you go:

Never.

Really!

As long as you have a small business website, doing search engine optimization (SEO) the right way is a continual process that requires regular monitoring and continual adjustment.

Very few website development companies, and even fewer website development companies in Omaha, approach SEO in the right way.

Now, they’re more than happy to sell you a 10-page website for $10,000. They may even claim that your new website has been optimized for search engines. That website will probably look very good, and you will probably be very proud to have your company’s name out there on the Internet.

But as time goes by, you realize that your website is just sitting there. It sits, and sits…and sits.

While you don’t know exactly how many people are going to it, because the website development company neglected to set your website up with proper tracking, you’re sure that nobody is walking in the front door of your business, or even calling your business, because they saw your website.

So a year after your small Omaha business website went live, you call the website development company and ask them what’s wrong. You ask them why you’re not getting Omaha customers from your Omaha website.

They might tell you that they can sell you an SEO package for $5000 or so. Or they might tell you that they’re not responsible for anything other than what they promised you - a website.

Either way, you’re probably not happy - and you shouldn’t be.

SEOmaha knows that search engine optimization doesn’t stop when your small Omaha business website goes live. For your small Omaha business website to get potential customers to visit, your website needs to rank higher than your competitors when people search Google or Yahoo for the keywords that are important for your business. For that to happen, someone needs to not only give your website a quick boost in the search engine responses, but also to monitor the results and take action to keep the ball rolling.

For a company to say they’ve already done search engine optimization for your small Omaha business website is like one of your salespeople telling you that they’ve already done all the sales prospecting that they’re going to do. If your salesperson tells you, “Hey, I’ve already called prospects last month, I don’t need to call any this month,” what would you say to them right before you fired them?

Your small Omaha business website can be either your best salesperson or it can be dead weight. SEOmaha can help make your website your best salesperson, month in and month out. It’s a continual process and we’ll hold your hand for the entire trip.

Anything less would be irresponsible.