First off, you’re probably wondering what anchor text is.

Take a look at the following sentence, which happens to contain a link:

SEOmaha is a new company that will optimize a Omaha small business website for search engine result placement.

The HTML code view for that sentence looks like this:

SEOmaha is a new company that will optimize a <a href="http://seomaha.com">Omaha small business website</a>

When you click the link in the above sentence, you go to whichever website the link is pointed to. Specifically, you click on the words “Omaha small business website.”

The anchor text for both of the above examples is “Omaha small business website.”

Why Is Anchor Text Important To The Success Of My Business?

The whole point of search engines like Google is to provide highly relevant search results to people who are looking for something. One way for search engines to know what your website is about is by looking at the anchor text of links from other websites to your website.

When someone else’s website links to your website, they are essentially telling search engines “I trust this website, and the anchor text is what I think the website is about.” Search engines weigh this information heavily when they calculate search engine result placement.

Any decent search engine optimization strategy will include building links to your website from other websites using carefully optimized anchor text based on researched keywords.

If you’re in the business of selling pickle jars in Omaha, and your website is at Picklejarsomaha.com, you do not want someone to link to your website like this:

I love cheap pickle jars, and picklejarsomaha.com has some of the best pickle jars that I’ve ever seen. Click here to look!

Having a link to picklejarsomaha.com with the text “Click here to look” doesn’t tell search engines anything about what picklejarsomaha.com is about. Billions of web pages out there have a link to somewhere else with “Click here” or “Click here to see” or some variation, and all those links do is confuse search engines.

Here is a link to picklejarsomaha.com that is optimized to help the search engines understand what picklejarsomaha.com is all about:

I love cheap pickle jars and picklejarsomaha.com has some of the best pickle jars that I’ve ever seen.

The above example does two things. It tells someone who is reading it that you have an unhealthy obsession with pickle jars. It also tells search engines that someone thinks that picklejarsomaha.com is about cheap pickle jars and best pickle jars. When someone goes to that search engine from anywhere in the world and searches for “cheap pickle jars” or “the best pickle jars,” picklejarsomaha.com now has a better chance for being placed high on the search engine results.

Now, not many people per day are searching for cheap pickle jars, but how many people are searching for what your small Omaha business is selling?

SEOmaha can find out for you and can put together a strategy to help those people find your small Omaha business website and become paying customers.